Tuesday, March 22, 2011

NeoBux -> Standard members as a guidance for Rent Referral

Standard members as a guidance for Rent Referral

There are basically 2 ways that you can use to increase your profit margin in order to enhance your profit without getting more referrals and/or buying a golden membership/pack:

1. You can reduce the cost and therefore increase your profit margin by using a renewing plan for more days to reduce the renewing cost per day in the long run.

2. Develop an effective recycling policy. You will need stats from your referrals and some time to study them. You need to search for clicking patterns of your referrals and use recycling with caution when you believe that a referral is not going to click in a profitable way for your account.

Static/strict rules like recycling after X days of inactivity and/or below Y average are not the best thing you can do, because is like believing that all of your referrals will behave the same way. What can really help is the past data of clicks per referral, because you can learn the pattern(s) of a referral.

Example1: A referral who clicks in random days and have in total 13 clicks every 10 days. This one maybe is active only in 2 days out of ten (it sounds bad, but he/she is a profitable referral if you renew for at least 90 more days). Many would recycle him/her after 3-4 days of inactivity.

Example2: A referral who clicks 2 ads per day 5 times in a week, he/she can be profitable in the long run, but many would recycle him/her as well

Example3: A referral who clicks 1-3 ads every 7 days. He/she must be recycled.

There is no point to mention more examples (there are too many) the point is to find what your referrals are doing and act accordingly.

As a suggestion concentrate on older referrals when you recycle, because you have more data to judge them as precisely as possible and remember to give always enough time to referrals to show you what they can do for you.

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